BUYER BRANDING

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Determine WHO you are and WHAT your brand is, and you're NOT. The rest of it is just a lot of noise.

Zero external marketing dollars should be spent until we fully understand the motivations and purchase process of your target buyer.  Building a brand that attracts customers is your biggest business challenge.  You can have the greatest product or service ever created.  If no one understands message or can find you, the world will never have the opportunity to engage you.

COMPONENTS OF BUYER BRANDING

Voice of the Buyer

In-depth interviews with your target audience allow us to capture their preferences, expectations, and aversions to your solutions. It digs deeper into customer feedback to ask, “What do you mean by that?”  More than ever, making a human connection with customers is a key to success. If you want to increase sales; improve retention and loyalty; create greater customer satisfaction; develop breakthrough products; then you have to understand the voice of buyer and learn their language. 

Buyer Insights

The difference between data and insights is that insights tell us how we can leverage data.  Buyer insights show us what prospective customers are thinking and doing as they weigh their options to address a problem.  The problem your company hopes to resolve. Much more than a one-dimensional profile or "demographic" of the people you need to influence, actionable "buyer personas" reveal insights about your buyers’ decisions.  These specific attitudes, concerns, and criteria that drive buyers to choose you, your competitor, or the status quo, are the insights we leverage to grow your business. 

The Brand Story

Your brand is valuable when it positively influences a purchase, a recommendation, or behavior change with your audience.  Our designs are based on how the buyer desires to interact with you.  Your logo, messaging, and where and how you engage with customers, will be consistent to your unique brand story.  Customers frame their challenges and search differently than you, the expert frame your solution.  Speaking their "challenge language", and placing your solution in their search frame, creates a long lasting valuable brand.  This is language description of the Buyer Journey.

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Saint Paul, MN 55129

help@boldbearmarketing.com

904-671-2693

HIGH-POTENCY MARKETING SERVICES.

STRATEGIC PLANNING

BUYER INSIGHTS

BRANDING

DESIGN SERVICES

CONTENT ENGINEERING

SEARCH ENGINE MARKETING

CAMPAIGNS & PROMOTIONS

INBOUND & OUTBOUND

SOCIAL MEDIA

AMAZON MARKETING

TECHNOLOGIES

PREDICTIVE ANALYTICS

Bold Bear was born from a basic human need. The need to be BOLD when it matters. After decades in corporate America we decided to live bolder, happier, more impactful lives.  We formed Bold Bear to partner with companies who embrace positive impact and entrepreneurship.  Our team of SEO Experts, Designers, Editors, and Content Engineers are ready, let’s grow there together.