Content that delivers results. Engineered and delivered based on your target audience beliefs.
Engineered content, or SEO driven copywriting, creates content which can gain organic ranking. 75% of all content written, isn’t written in a manner which causes search engines to give ranking authority. Content engineering is the practice of organizing the shape, structure, and application of content. Content engineering is broken down into five primary disciplines: SEO modeling, metadata, backlinks, schema, and taxonomy.
COMPONENTS OF CONTENT ENGINEERING
We believe Search Engine Optimization, SEO, or content engineering, should not be overcomplicated, but simple to understand and execute. In its simplest form, SEO is how you are found by your customers during their search, as they seek out solutions to their challenges. Utilizing leading technology, we dig into all external systems, content structure, branding, as well as competitor SEO content strategies. These technical results combined with our "persona buyer insights" provide greater areas of opportunity to frame your solution in their words, their phrases and their imagery.
Content and context are interconnected for the user. The right content design corrects two common misperceptions: the notion that content presentation is simply visual styling, and the belief that because content may need to exist in many contexts, the context in which content is displayed becomes irrelevant. Content must fit the design where it appears. Conversely, content depends on context. Context frames the content experience of the audience. We believe designing content without the "buyer insight" foundation is designing blind.
Strategy & Operations
Content engineering homework pays off with more engaged buyers. Content strategy includes all aspects of managing content throughout its lifecycle. This includes aligning content to business goals, the buyer journey, performance analysis, and predictive buyer behavior modeling. Operations are the execution and management of content through campaigns. For smaller organizations execution is usually centered on a single marketing channel like Facebook or Instagram. We optimize distribution to the locations your audience seeks information during their search.