Why wait for the event to happen when we can foresee the outcome and leverage the future today?
Predictive modeling involves acting in advance of a future situation, rather than just reacting. By analyzing past outcomes we determine how a buyer will react to specific content, campaigns, influencers, or promotions. This allows marketing to become strategic and "Buyer Driven".
COMPONENTS OF PREDICTIVE MODELING
Trend analysis is based on historical data about the buyers performance given the overall trends of the customer base and particular indicators within the market. What the heck does that mean? We look at specific buyer reactions to sales and marketing activity we present and the competitive market presents to determine if there are trends that can be depended upon in the future. We are searching for predictive buyer behavior patterns that allow us to create marketing strategy.
Once we have identified a predictable trend we further analyze this as an event. An event becomes an object against which we can test variables using statistics. What does that mean? If the event is truly predictable then the buyer will have various options at any given time. We test how we impact the buyer and you for a positive outcome.
Modeling is when we are ready to automate the process. Each model is made up of a number of predictors, which are variables that are likely to influence future results. The benefits of modeling are positive interactions for both the buyer and the company. The buyer receives the information or content they want at the right moment while the company positively moves the buyer forward in the purchase process.